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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Philosophy

The Invisible Religion of AI

Harari took an entire book to describe how an AI would create its own religion. The problem is that it already has.

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May 2026 15
Strategy for AI-First Companies

Linear Governance Cancels Out the Gains from Agents

Your agents run in parallel. Your governance still works in a queue.

Process Automation

Perfect Scoring, Different Market

18 months of solid scoring. High confidence. Conversion dropped 34% in one quarter.

AI Applied to Business

The KPI That Approved Your AI Is Now Holding It Back

The metric that sold your AI project to the board is probably the same one keeping the AI from going further.

Strategy for AI-First Companies

The Invisible Wins Nobody Audits

Your team audits the AI's mistakes. Nobody questions its wins. And that's exactly where the drift begins.

AI Applied to Business

AI as a Mirror of the Past

You asked AI to map market opportunities. What it gave back was your own track record, with 94% statistical confidence.

Process Automation

The Blackout Test as Governance

I proposed shutting down the agent for 24 hours. The company froze before the test even began.

Strategy for AI-First Companies

AI Onboarding Passes Down an Obsolete Culture

You changed your strategy. The AI training your employees doesn't know that.

Strategy for AI-First Companies

AI agents outside the org chart

There's a decision-maker in your company who doesn't appear on the org chart, has no title, and whose reporting line nobody ever defined.

Process Automation

Governance Theater in the AI Workflow

Human approval in the AI workflow: the audit sees a responsible governance step. The approver sees two buttons and no context to use them with.

AI-First Business Strategy

The CAIO's conflict of interest

76% of companies already have a CAIO. Most of them put the accelerator and the brake in the same hand.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

AI Applied to Business

The AI-First Onboarding Paradox

Your company is training specialists in operating AI. It isn't training anyone capable of questioning it.

AI Applied to Business

AI optimizing for the wrong strategy

The company shifted its strategy in October. The model kept optimizing for the March business.

Strategy for AI-First Companies

AI Defaults Are Unsigned Policy

Your company has an AI policy that never went through legal, the board, or compliance. It's active right now, making decisions in real time.

Marketing, Sales, and Growth with AI

GEO Crystallizes Who You Used to Be

ChatGPT is recommending your company to your next client. The problem is it's recommending the version from two years ago.