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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Filter: Process Automation
Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

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June 2026 1
Process Automation

What the AI Couldn't See

The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.

May 2026 13
Process Automation

Human-in-the-loop and the lost calibration

We designed the human review protocol for the cases AI can't handle. What we didn't account for is that those would be exactly the cases the team had lost the ability to handle.

Process Automation

Perfect Scoring, Different Market

18 months of solid scoring. High confidence. Conversion dropped 34% in one quarter.

Process Automation

The Blackout Test as Governance

I proposed shutting down the agent for 24 hours. The company froze before the test even began.

Process Automation

Governance Theater in the AI Workflow

Human approval in the AI workflow: the audit sees a responsible governance step. The approver sees two buttons and no context to use them with.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Process Automation

Epistemic Loss When Switching AI Vendors

Your AI vendor knows more about your operation than you do.

Process Automation

A digital assembly line without quality control

You built the digital assembly line. You forgot to install quality control.

Process Automation

Hallucinations Become Internal Standards

The company had an AI-generated knowledge base. No one knew which part was institutional truth and which part the model had made up.

Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

Process Automation

Prompts expire. Businesses change

Your business today isn't the same as it was 14 months ago. Your prompts, on the other hand, are.

Process Automation

The line between autonomy and escalation

Your agent made a decision it wasn't supposed to make, and you never found out.

Process Automation

Sunset Date: The Deliverable Nobody Schedules

The plan was two weeks of parallel operation. It's been six months.

Process Automation

The Manager Has Become a Context Architect

60% of any manager's time goes to coordination about the work, not to the work itself.