All tracks Track 01

AI for Marketing, Content and Sales

Campaigns, ads, scripts, proposals, follow-ups and sales planning.

Who it's for

Companies that want to use AI to improve communication, generate ideas, create campaigns, speed up content production and support the sales team.

Ideal audience

Agencies, real estate, construction, clinics, course creators, e-commerces, service providers, sales and marketing teams.

Objective

Teach the team to use AI to create campaigns, scripts, posts, ads, proposals, sales approaches, customer replies and sales materials.

Class agenda

Six modules, from fundamentals to project

Module 01

AI fundamentals

What generative AI is, how it works in practice and which mistakes to avoid.

Module 02

AI as a strategic partner

How to turn a loose idea into a campaign, argument, script or plan.

Module 03

Prompts for marketing

Posts, carousels, ads, emails, landing pages, video scripts and editorial planning.

Module 04

Prompts for sales

Sales approach, follow-up, objection handling, proposals, client diagnosis and scripts.

Module 05

Exercise with your company

Each participant or group creates a real campaign using AI.

Module 06

Final project

Delivery of a mini campaign plan or sales kit with AI.

Practical project

AI Campaign Kit

What you take home at the end of this track.

  • Persona and offer
  • Ad copy
  • Video script
  • Outreach email and WhatsApp
  • Follow-up sequence
  • Content ideas

Want to apply this in your company?

Choose a plan and combine this track with your field and routine.

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