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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI in Marketing and Sales

You Have 40 Open Deals

You have 40 open deals. Do you know which one will go cold by Friday, or will you find out when the silence has already lasted a week?

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May 2026 6
Internal Systems with AI

A Support Complaint at 9 AM

A support complaint at 9 AM. A product meeting at 10 AM. Nobody connected the two.

AI Applied to Business

Every Time an Employee Leaves, the Company Loses the Mistakes They Learned Not to Repeat.

Every time an employee leaves, the company loses the mistakes they learned not to repeat.

AI Agents

40% of companies already have AI agents running

40% of companies already have AI agents running. Only 10% have managed to truly scale them. The difference is almost never where people imagine it to be.

AI Applied to Business

76% of companies already have a CAIO

76% of companies already have a CAIO. Is yours still in 'we're evaluating' mode?

Marketing, Sales, and Growth with AI

14 hours a week became 40 minutes

14 hours a week became 40 minutes. No magic. Just a well-built AI agent.

Process Authority

56% Salary Increase

PwC projects a 56% salary increase for developers with AI skills. Most of them, however, are studying the least relevant part.

Papo de CAIO
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