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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Applied to Business

Missing baseline: AI gains with no proof

A 30% gain from AI. Nobody measured what came before.

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May 2026 15
Strategy for AI-First Companies

A company with multiple ICPs across its agents

Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.

Strategy for AI-First Companies

CAIO hired before the foundation

76% of companies already have a CAIO in 2026. Most created the role before building anything it would need to function.

Process Automation

The line between autonomy and escalation

Your agent made a decision it wasn't supposed to make, and you never found out.

AI Applied to Business

Decisions that were never made

Your company uses AI to execute what has already been decided. The one that will outperform you uses AI to find what never was.

Process Automation

Sunset Date: The Deliverable Nobody Schedules

The plan was two weeks of parallel operation. It's been six months.

Strategy for AI-First Companies

Green Uptime, Silent Adoption

Your AI system has 99.9% uptime. The team opens it three times a week.

Strategy for AI-First Companies

The Report Nobody in the Room Could Explain

The report landed on the board's desk. Nobody could explain how it had been made. And the meeting went on anyway.

AI Applied to Business

AI Governance: The Invisible 80%

Your AI governance policy probably covers about 20% of what your team actually uses.

Digital Products and Intelligent Systems

When Two Agents Disagree

4 AI agents running in parallel. Answer me this: who decides when two of them reach opposite conclusions?

Process Automation

The Manager Has Become a Context Architect

60% of any manager's time goes to coordination about the work, not to the work itself.

Digital Products and Intelligent Systems

Your Product Has Been Talking for Months. The Question Is Whether Anyone at Your Company Is Listening.

Your product has been talking for months. The question is whether anyone at your company is listening.

AI in Marketing and Sales

You Have 40 Open Deals

You have 40 open deals. Do you know which one will go cold by Friday, or will you find out when the silence has already lasted a week?

Internal Systems with AI

A Support Complaint at 9 AM

A support complaint at 9 AM. A product meeting at 10 AM. Nobody connected the two.

AI Applied to Business

Every Time an Employee Leaves, the Company Loses the Mistakes They Learned Not to Repeat.

Every time an employee leaves, the company loses the mistakes they learned not to repeat.

AI Agents

40% of companies already have AI agents running

40% of companies already have AI agents running. Only 10% have managed to truly scale them. The difference is almost never where people imagine it to be.