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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI News

AI Security Cracks, Google Reinvents Search, and the Price of Coding Agents

This week's most important AI moves for business leaders: a real attack on Meta's support agent, OpenAI's new security layer, Google's biggest search redesign in 25 years, and the cost debate around AI coding tools.

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June 2026 15
Strategy for AI-First Companies

Who shuts down the agent when things go wrong?

Most companies define who turns an automation on. Almost none define who has the authority to turn it off. That gap is expensive.

AI Applied to Business

Editing AI output is the real work

Reviewing what AI produces is not a minor task: it is the core competency of anyone who wants to scale with the technology. Editorial judgment is what separates output from actual results.

AI Agents

The assumption your agent never questioned

Every AI agent inherits a business assumption. When that assumption ages without notice, the automation executes flawlessly on a false foundation — and scale amplifies the error.

Automação de processos

Stop Automating. Start Eliminating.

Most companies use AI to do the same work faster. The real gain comes from identifying entire process steps that only exist because no one ever questioned whether they should.

AI News

AI Security Gaps, Google's Biggest Interface Shift, and the Price of Coding Agents

This week's news cycle reveals a pattern worth paying attention to: the tools are maturing faster than the guardrails. From OpenAI locking down sensitive data to Meta's agent being used to steal accounts, and Google quietly rewriting how search works — here is what decision-makers should actually be tracking.

Automação de processos

The Process That Breaks on the First Exception

Most AI implementations fail not because of the technology, but because the mapped process captures the ideal flow, not the real one. Here's how to close that gap before writing a single line of automation.

Strategy for AI-First Companies

Data asymmetry in AI contracts

The AI vendor you are negotiating with has a model trained on the buying patterns of companies like yours. Your procurement team showed up with benchmarks.

AI Applied to Business

The AI Cost Nobody Approved

You approved the cost of AI working. Nobody approved the cost of it working well.

Strategy for AI-First Companies

The trust network you turned off

You didn't lose your ability to decide. You lost the people who helped you do it.

AI Agents

The Invisible Governance of Agent Tie-Breaking

When two agents conflict, something decides which one wins.

AI Applied to Business

The Data Your Competitor Will Never Have

The advantage your competitor will never be able to replicate isn't in the AI model you subscribed to.

AI Data

AI Agent as a BI Analyst

The dashboard won't get prettier. It will cease to exist.

Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

AI Applied to Business

AI Converged Your Innovation With Your Competitor's

AI accelerated your company's innovation pipeline. And it probably converged it with your competitor's.

Process Automation

What the AI Couldn't See

The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.

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