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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

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May 2026 15
AI Applied to Business

The Override Button Nobody Presses

Your company has an override button for its AI. Nobody has pressed it in the last 7 months.

Strategy for AI-First Companies

AI ROI: The Incomplete Math

The CFO approved the project because it saved 200 hours. The 180 hours that same project created never even made it onto the slide.

AI Applied to Business

Output flow, no feedback channel

You built the flow for AI to deliver. But you never created a channel for the team to flag when it gets things wrong.

Process Automation

Prompts expire. Businesses change

Your business today isn't the same as it was 14 months ago. Your prompts, on the other hand, are.

AI Applied to Business

Missing baseline: AI gains with no proof

A 30% gain from AI. Nobody measured what came before.

Strategy for AI-First Companies

A company with multiple ICPs across its agents

Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.

Strategy for AI-First Companies

CAIO hired before the foundation

76% of companies already have a CAIO in 2026. Most created the role before building anything it would need to function.

Process Automation

The line between autonomy and escalation

Your agent made a decision it wasn't supposed to make, and you never found out.

AI Applied to Business

Decisions that were never made

Your company uses AI to execute what has already been decided. The one that will outperform you uses AI to find what never was.

Process Automation

Sunset Date: The Deliverable Nobody Schedules

The plan was two weeks of parallel operation. It's been six months.

Strategy for AI-First Companies

Green Uptime, Silent Adoption

Your AI system has 99.9% uptime. The team opens it three times a week.

Strategy for AI-First Companies

The Report Nobody in the Room Could Explain

The report landed on the board's desk. Nobody could explain how it had been made. And the meeting went on anyway.

AI Applied to Business

AI Governance: The Invisible 80%

Your AI governance policy probably covers about 20% of what your team actually uses.

Digital Products and Intelligent Systems

When Two Agents Disagree

4 AI agents running in parallel. Answer me this: who decides when two of them reach opposite conclusions?

Process Automation

The Manager Has Become a Context Architect

60% of any manager's time goes to coordination about the work, not to the work itself.

Papo de CAIO
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