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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Data

AI Agent as a BI Analyst

The dashboard won't get prettier. It will cease to exist.

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June 2026 5
Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

Process Automation

What the AI Couldn't See

The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.

Marketing, Sales, and Growth with AI

When the CRM Doesn't Capture the Contract

The CRM had 97 touchpoints logged over the past year. The client didn't renew anyway.

Marketing, Sales, and Growth with AI

The AI That Erases Your Brand's "Why"

82% of the marketing team uses AI every day. None of them can explain anymore why the brand resonates - only that it does.

Strategy for AI-First Companies

The Threshold That Became Strategic Policy

Your company has a strategic decision policy that no one approved. It lives in the configuration file of your AI model.

May 2026 10
Process Automation

Perfect Scoring, Different Market

18 months of solid scoring. High confidence. Conversion dropped 34% in one quarter.

Process Automation

The Blackout Test as Governance

I proposed shutting down the agent for 24 hours. The company froze before the test even began.

Process Automation

Hallucinations Become Internal Standards

The company had an AI-generated knowledge base. No one knew which part was institutional truth and which part the model had made up.

Strategy for AI-First Companies

AI Governance Starts in the Budget

There's budget to build the AI system. There's no budget to govern it.

Strategy for AI-First Companies

AI ROI: The Incomplete Math

The CFO approved the project because it saved 200 hours. The 180 hours that same project created never even made it onto the slide.

Process Automation

Prompts expire. Businesses change

Your business today isn't the same as it was 14 months ago. Your prompts, on the other hand, are.

Strategy for AI-First Companies

Green Uptime, Silent Adoption

Your AI system has 99.9% uptime. The team opens it three times a week.

Process Automation

The Manager Has Become a Context Architect

60% of any manager's time goes to coordination about the work, not to the work itself.

Digital Products and Intelligent Systems

Your Product Has Been Talking for Months. The Question Is Whether Anyone at Your Company Is Listening.

Your product has been talking for months. The question is whether anyone at your company is listening.

Internal Systems with AI

A Support Complaint at 9 AM

A support complaint at 9 AM. A product meeting at 10 AM. Nobody connected the two.

Papo de CAIO
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