The prompt library as a cultural diagnosis
The prompt library is the most honest culture document in the company. And no one in HR knows it exists.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
Strategy for AI-First Companies
The trust network you turned off
You didn't lose your ability to decide. You lost the people who helped you do it.
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June 2026 2
May 2026 7
AI optimizing for the wrong strategy
The company shifted its strategy in October. The model kept optimizing for the March business.
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AI Defaults Are Unsigned Policy
Your company has an AI policy that never went through legal, the board, or compliance. It's active right now, making decisions in real time.
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Semantic collapse in AI failures
Your operations team called it a bug. Your consultant called it a tuning gap. The vendor said it was expected model behavior. It was the same event - and no one was describing the same thing.
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Missing baseline: AI gains with no proof
A 30% gain from AI. Nobody measured what came before.
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A company with multiple ICPs across its agents
Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.
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