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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The Invisible Governance of Agent Tie-Breaking

When two agents conflict, something decides which one wins.

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June 2026 7
Process Automation

What the AI Couldn't See

The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.

Strategy for AI-First Companies

The Org Chart Has Become Decoration

Your org chart is two years old. Your real decision-making hierarchy is eight months old.

AI Applied to Business

When the Agent Teaches the Company

Your new hire learned the company through the prompt. Not through the process.

AI Applied to Business

Silent Drift Redefines Scope Without a Meeting

Your business's scope has been redefined over the past 18 months. Except no one ever called a meeting to do it.

Strategy for AI-First Companies

Dependency is the product, not the risk

Your AI vendor's business model wasn't designed to solve your dependency. It was designed to deepen it.

Marketing, Sales, and Growth with AI

The AI That Erases Your Brand's "Why"

82% of the marketing team uses AI every day. None of them can explain anymore why the brand resonates - only that it does.

Strategy for AI-First Companies

The Threshold That Became Strategic Policy

Your company has a strategic decision policy that no one approved. It lives in the configuration file of your AI model.

May 2026 8
Strategy for AI-First Companies

An irreconcilable cost: tools don't close the gap

The AI-native company about to enter your market doesn't need a better product. It just needs a cost lower than your minimum price for survival.

Strategy for AI-First Companies

Linear Governance Cancels Out the Gains from Agents

Your agents run in parallel. Your governance still works in a queue.

AI Applied to Business

The KPI That Approved Your AI Is Now Holding It Back

The metric that sold your AI project to the board is probably the same one keeping the AI from going further.

Strategy for AI-First Companies

The Invisible Wins Nobody Audits

Your team audits the AI's mistakes. Nobody questions its wins. And that's exactly where the drift begins.

Process Automation

The Blackout Test as Governance

I proposed shutting down the agent for 24 hours. The company froze before the test even began.

Strategy for AI-First Companies

AI Onboarding Passes Down an Obsolete Culture

You changed your strategy. The AI training your employees doesn't know that.

AI Applied to Business

The AI-First Onboarding Paradox

Your company is training specialists in operating AI. It isn't training anyone capable of questioning it.

Strategy for AI-First Companies

The meeting that AI canceled

AI eliminated the most hated meeting in the company. The problem is that it was doing a job no one had noticed.

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