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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Applied to Business

The prompt library as a cultural diagnosis

The prompt library is the most honest culture document in the company. And no one in HR knows it exists.

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May 2026 6
AI Applied to Business

AI optimizing for the wrong strategy

The company shifted its strategy in October. The model kept optimizing for the March business.

Strategy for AI-First Companies

AI Defaults Are Unsigned Policy

Your company has an AI policy that never went through legal, the board, or compliance. It's active right now, making decisions in real time.

Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

Strategy for AI-First Companies

A company with multiple ICPs across its agents

Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.

Strategy for AI-First Companies

CAIO hired before the foundation

76% of companies already have a CAIO in 2026. Most created the role before building anything it would need to function.

AI Agents

40% of companies already have AI agents running

40% of companies already have AI agents running. Only 10% have managed to truly scale them. The difference is almost never where people imagine it to be.

Papo de CAIO
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