What the AI Couldn't See
The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
AI Applied to Business
The AI Cost Nobody Approved
You approved the cost of AI working. Nobody approved the cost of it working well.
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June 2026 4
AI Changed the Market's Denominator
The decision not to enter a market is rarely about the product. Almost always, it's about the math that doesn't add up.
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May 2026 5
GEO: The Narrative You Lost
Before they ever call you, the prospect has already asked the AI who you are - and the description they got didn't come from you.
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The Insurance Gap That AI Created
Your insurance covers technical failure. It covers human error. But the AI agent you put into production is neither of those.
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The Invisible Wins Nobody Audits
Your team audits the AI's mistakes. Nobody questions its wins. And that's exactly where the drift begins.
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