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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI News

AI Security Cracks, Google Reinvents Search, and the Price of Coding Agents

This week's most important AI moves for business leaders: a real attack on Meta's support agent, OpenAI's new security layer, Google's biggest search redesign in 25 years, and the cost debate around AI coding tools.

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June 2026 9
Strategy for AI-First Companies

The trust network you turned off

You didn't lose your ability to decide. You lost the people who helped you do it.

AI Applied to Business

The Data Your Competitor Will Never Have

The advantage your competitor will never be able to replicate isn't in the AI model you subscribed to.

Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

AI Applied to Business

AI Converged Your Innovation With Your Competitor's

AI accelerated your company's innovation pipeline. And it probably converged it with your competitor's.

Digital Products and Intelligent Systems

The Ghost Backlog Is Where Your Growth Lives

There is a product backlog in your company that never made it onto any roadmap.

Strategy for AI-First Companies

AI Changed the Market's Denominator

The decision not to enter a market is rarely about the product. Almost always, it's about the math that doesn't add up.

AI Applied to Business

When the Agent Teaches the Company

Your new hire learned the company through the prompt. Not through the process.

AI Applied to Business

Compliance with an AI that doesn't exist

The audit passed. The risk stayed.

AI Leadership

The Agent Orchestrator: The Invisible Role

Your company will have ten AI agents running before anyone realizes that no one decided who is in charge of whom.

May 2026 6
Process Automation

Human-in-the-loop and the lost calibration

We designed the human review protocol for the cases AI can't handle. What we didn't account for is that those would be exactly the cases the team had lost the ability to handle.

AI Applied to Business

AI as a Mirror of the Past

You asked AI to map market opportunities. What it gave back was your own track record, with 94% statistical confidence.

Strategy for AI-First Companies

AI Onboarding Passes Down an Obsolete Culture

You changed your strategy. The AI training your employees doesn't know that.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Strategy for AI-First Companies

AI Scaled the Absence of Accountability

Your company scaled with AI. Without realizing it, you also scaled the absence of accountability.

AI Applied to Business

The Invisible Side Effect of AI

1,200 customers at risk. 200 prioritized by the system. Eighteen months later, the team could no longer read the other 1,000 - and those were precisely the ones keeping the critical cases from surfacing.

Papo de CAIO
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