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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI in Marketing and Sales

You Automated the Output. The Input Is Still a Guess.

Most companies apply AI at the bottom of the funnel while ICP definition and value hypotheses remain untested assumptions. When the premise is wrong, automation just accelerates the mistake.

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June 2026 5
AI Agents

The assumption your agent never questioned

Every AI agent inherits a business assumption. When that assumption ages without notice, the automation executes flawlessly on a false foundation — and scale amplifies the error.

AI Applied to Business

The Data Your Competitor Will Never Have

The advantage your competitor will never be able to replicate isn't in the AI model you subscribed to.

AI Applied to Business

AI Converged Your Innovation With Your Competitor's

AI accelerated your company's innovation pipeline. And it probably converged it with your competitor's.

Digital Products and Intelligent Systems

The Ghost Backlog Is Where Your Growth Lives

There is a product backlog in your company that never made it onto any roadmap.

Strategy for AI-First Companies

The question AI can't answer

Your company has become excellent at asking what AI already knows how to answer.

May 2026 2
AI Applied to Business

AI as a Mirror of the Past

You asked AI to map market opportunities. What it gave back was your own track record, with 94% statistical confidence.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Papo de CAIO —
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