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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The Agent Learned. The Salespeople Forgot.

When a company captures its top performers' patterns to train a sales AI agent, it creates a quiet problem: the knowledge freezes, and no one notices until something needs to be fixed and no one knows how anymore.

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May 2026 1
Process Automation

Perfect Scoring, Different Market

18 months of solid scoring. High confidence. Conversion dropped 34% in one quarter.

Papo de CAIO
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