You Have 40 Open Deals
You have 40 open deals. Do you know which one will go cold by Friday, or will you find out when the silence has already lasted a week?
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
AI in Marketing and Sales
You Automated the Output. The Input Is Still a Guess.
Most companies apply AI at the bottom of the funnel while ICP definition and value hypotheses remain untested assumptions. When the premise is wrong, automation just accelerates the mistake.
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May 2026 1
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