When the CRM Doesn't Capture the Contract
The CRM had 97 touchpoints logged over the past year. The client didn't renew anyway.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
Strategy for AI-First Companies
The Agent Found the Niche. The Company Stopped Asking Questions.
When an AI agent identifies the most profitable segment in your funnel, the danger isn't concentrating resources there — it's that growth in that niche starts disguising the silent disappearance of everyone else.
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June 2026 1
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