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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Marketing, Sales, and Growth with AI

The AI That Erases Your Brand's "Why"

82% of the marketing team uses AI every day. None of them can explain anymore why the brand resonates - only that it does.

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May 2026 1
Marketing, Sales, and Growth with AI

GEO Crystallizes Who You Used to Be

ChatGPT is recommending your company to your next client. The problem is it's recommending the version from two years ago.

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