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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

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May 2026 2
Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Strategy for AI-First Companies

The meeting that AI canceled

AI eliminated the most hated meeting in the company. The problem is that it was doing a job no one had noticed.

Papo de CAIO
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