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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Strategy for AI-First Companies

The trust network you turned off

You didn't lose your ability to decide. You lost the people who helped you do it.

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June 2026 5
Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

Strategy for AI-First Companies

AI Changed the Market's Denominator

The decision not to enter a market is rarely about the product. Almost always, it's about the math that doesn't add up.

AI Applied to Business

When the Agent Teaches the Company

Your new hire learned the company through the prompt. Not through the process.

Strategy for AI-First Companies

The AI That Sets Your Strategic Agenda

Your next strategic decision will begin within a frame you didn't choose.

Strategy for AI-First Companies

The question AI can't answer

Your company has become excellent at asking what AI already knows how to answer.

May 2026 5
Strategy for AI-First Companies

AI agents outside the org chart

There's a decision-maker in your company who doesn't appear on the org chart, has no title, and whose reporting line nobody ever defined.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Strategy for AI-First Companies

The meeting that AI canceled

AI eliminated the most hated meeting in the company. The problem is that it was doing a job no one had noticed.

Strategy for AI-First Companies

AI Scaled the Absence of Accountability

Your company scaled with AI. Without realizing it, you also scaled the absence of accountability.

Strategy for AI-First Companies

CAIO hired before the foundation

76% of companies already have a CAIO in 2026. Most created the role before building anything it would need to function.

Papo de CAIO
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