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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The Agent Learned. The Salespeople Forgot.

When a company captures its top performers' patterns to train a sales AI agent, it creates a quiet problem: the knowledge freezes, and no one notices until something needs to be fixed and no one knows how anymore.

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June 2026 1
AI Applied to Business

When the Agent Teaches the Company

Your new hire learned the company through the prompt. Not through the process.

May 2026 2
Process Automation

Hallucinations Become Internal Standards

The company had an AI-generated knowledge base. No one knew which part was institutional truth and which part the model had made up.

AI Applied to Business

Every Time an Employee Leaves, the Company Loses the Mistakes They Learned Not to Repeat.

Every time an employee leaves, the company loses the mistakes they learned not to repeat.

Papo de CAIO
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