AI optimizing for the wrong strategy
The company shifted its strategy in October. The model kept optimizing for the March business.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
AI in Marketing and Sales
You Automated the Output. The Input Is Still a Guess.
Most companies apply AI at the bottom of the funnel while ICP definition and value hypotheses remain untested assumptions. When the premise is wrong, automation just accelerates the mistake.
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May 2026 1
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