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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI-First Business Strategy

The CAIO's conflict of interest

76% of companies already have a CAIO. Most of them put the accelerator and the brake in the same hand.

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May 2026 2
Strategy for AI-First Companies

A CAIO Without Real Jurisdiction

76% of companies already have a CAIO. Few are talking about the structural problem behind that number.

Strategy for AI-First Companies

The Report Nobody in the Room Could Explain

The report landed on the board's desk. Nobody could explain how it had been made. And the meeting went on anyway.

Papo de CAIO
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