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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The right agents, the invisible customer

The sales agent hit its target. The marketing agent delivered engagement. The finance agent protected the margin. And the customer walked away without a single alert going off.

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May 2026 3
Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

Strategy for AI-First Companies

A company with multiple ICPs across its agents

Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.

Marketing, Sales, and Growth with AI

14 hours a week became 40 minutes

14 hours a week became 40 minutes. No magic. Just a well-built AI agent.

Papo de CAIO —
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