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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Applied to Business

The AI Cost Nobody Approved

You approved the cost of AI working. Nobody approved the cost of it working well.

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June 2026 3
Strategy for AI-First Companies

The Org Chart Has Become Decoration

Your org chart is two years old. Your real decision-making hierarchy is eight months old.

AI Applied to Business

Silent Drift Redefines Scope Without a Meeting

Your business's scope has been redefined over the past 18 months. Except no one ever called a meeting to do it.

Strategy for AI-First Companies

Dependency is the product, not the risk

Your AI vendor's business model wasn't designed to solve your dependency. It was designed to deepen it.

May 2026 8
Strategy for AI-First Companies

The Invisible Wins Nobody Audits

Your team audits the AI's mistakes. Nobody questions its wins. And that's exactly where the drift begins.

AI Applied to Business

The AI-First Onboarding Paradox

Your company is training specialists in operating AI. It isn't training anyone capable of questioning it.

Process Automation

Epistemic Loss When Switching AI Vendors

Your AI vendor knows more about your operation than you do.

Process Automation

A digital assembly line without quality control

You built the digital assembly line. You forgot to install quality control.

AI Applied to Business

The Override Button Nobody Presses

Your company has an override button for its AI. Nobody has pressed it in the last 7 months.

Process Automation

The line between autonomy and escalation

Your agent made a decision it wasn't supposed to make, and you never found out.

AI Applied to Business

AI Governance: The Invisible 80%

Your AI governance policy probably covers about 20% of what your team actually uses.

Digital Products and Intelligent Systems

When Two Agents Disagree

4 AI agents running in parallel. Answer me this: who decides when two of them reach opposite conclusions?

Papo de CAIO
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