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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Marketing, Sales, and Growth with AI

When the CRM Doesn't Capture the Contract

The CRM had 97 touchpoints logged over the past year. The client didn't renew anyway.

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May 2026 1
Internal Systems with AI

A Support Complaint at 9 AM

A support complaint at 9 AM. A product meeting at 10 AM. Nobody connected the two.

Papo de CAIO
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