Blog

AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Leadership

The Agent Orchestrator: The Invisible Role

Your company will have ten AI agents running before anyone realizes that no one decided who is in charge of whom.

Read article
May 2026 8
AI-First Business Strategy

The CAIO's conflict of interest

76% of companies already have a CAIO. Most of them put the accelerator and the brake in the same hand.

AI Applied to Business

AI optimizing for the wrong strategy

The company shifted its strategy in October. The model kept optimizing for the March business.

Strategy for AI-First Companies

AI Scaled the Absence of Accountability

Your company scaled with AI. Without realizing it, you also scaled the absence of accountability.

Strategy for AI-First Companies

A CAIO Without Real Jurisdiction

76% of companies already have a CAIO. Few are talking about the structural problem behind that number.

Chief AI Officer

Formal Compliance Is Not Real Governance

Your company is going to appoint someone responsible for AI to comply with the law. The system was already built without anyone.

AI Applied to Business

Missing baseline: AI gains with no proof

A 30% gain from AI. Nobody measured what came before.

Strategy for AI-First Companies

CAIO hired before the foundation

76% of companies already have a CAIO in 2026. Most created the role before building anything it would need to function.

AI Applied to Business

76% of companies already have a CAIO

76% of companies already have a CAIO. Is yours still in 'we're evaluating' mode?

Papo de CAIO
0:00
0:00