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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Automação de processos

Stop Automating. Start Eliminating.

Most companies use AI to do the same work faster. The real gain comes from identifying entire process steps that only exist because no one ever questioned whether they should.

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June 2026 5
Strategy for AI-First Companies

Data asymmetry in AI contracts

The AI vendor you are negotiating with has a model trained on the buying patterns of companies like yours. Your procurement team showed up with benchmarks.

Strategy for AI-First Companies

The Org Chart Has Become Decoration

Your org chart is two years old. Your real decision-making hierarchy is eight months old.

Strategy for AI-First Companies

AI Changed the Market's Denominator

The decision not to enter a market is rarely about the product. Almost always, it's about the math that doesn't add up.

Strategy for AI-First Companies

The AI That Sets Your Strategic Agenda

Your next strategic decision will begin within a frame you didn't choose.

AI Leadership

The Agent Orchestrator: The Invisible Role

Your company will have ten AI agents running before anyone realizes that no one decided who is in charge of whom.

May 2026 1
Strategy for AI-First Companies

An irreconcilable cost: tools don't close the gap

The AI-native company about to enter your market doesn't need a better product. It just needs a cost lower than your minimum price for survival.