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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Automação de processos

The Process That Breaks on the First Exception

Most AI implementations fail not because of the technology, but because the mapped process captures the ideal flow, not the real one. Here's how to close that gap before writing a single line of automation.

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June 2026 3
Process Automation

Mistakes Were the Team's Curriculum

AI brought operational errors to zero. The dashboard turned green. The team grew fragile.

Digital Products and Intelligent Systems

The Ghost Backlog Is Where Your Growth Lives

There is a product backlog in your company that never made it onto any roadmap.

AI Leadership

The Agent Orchestrator: The Invisible Role

Your company will have ten AI agents running before anyone realizes that no one decided who is in charge of whom.

May 2026 9
Strategy for AI-First Companies

Linear Governance Cancels Out the Gains from Agents

Your agents run in parallel. Your governance still works in a queue.

Strategy for AI-First Companies

AI agents outside the org chart

There's a decision-maker in your company who doesn't appear on the org chart, has no title, and whose reporting line nobody ever defined.

Process Automation

Governance Theater in the AI Workflow

Human approval in the AI workflow: the audit sees a responsible governance step. The approver sees two buttons and no context to use them with.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Strategy for AI-First Companies

The meeting that AI canceled

AI eliminated the most hated meeting in the company. The problem is that it was doing a job no one had noticed.

Strategy for AI-First Companies

AI Scaled the Absence of Accountability

Your company scaled with AI. Without realizing it, you also scaled the absence of accountability.

AI Applied to Business

The Invisible Side Effect of AI

1,200 customers at risk. 200 prioritized by the system. Eighteen months later, the team could no longer read the other 1,000 - and those were precisely the ones keeping the critical cases from surfacing.

Process Automation

Sunset Date: The Deliverable Nobody Schedules

The plan was two weeks of parallel operation. It's been six months.

AI Agents

40% of companies already have AI agents running

40% of companies already have AI agents running. Only 10% have managed to truly scale them. The difference is almost never where people imagine it to be.