Dependency is the product, not the risk
Your AI vendor's business model wasn't designed to solve your dependency. It was designed to deepen it.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
Strategy for AI-First Companies
Who shuts down the agent when things go wrong?
Most companies define who turns an automation on. Almost none define who has the authority to turn it off. That gap is expensive.
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June 2026 1
May 2026 4
GEO Crystallizes Who You Used to Be
ChatGPT is recommending your company to your next client. The problem is it's recommending the version from two years ago.
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The Invisible Side Effect of AI
1,200 customers at risk. 200 prioritized by the system. Eighteen months later, the team could no longer read the other 1,000 - and those were precisely the ones keeping the critical cases from surfacing.
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