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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Applied to Business

AI optimizing for the wrong strategy

The company shifted its strategy in October. The model kept optimizing for the March business.

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May 2026 1
AI Applied to Business

Semantic collapse in AI failures

Your operations team called it a bug. Your consultant called it a tuning gap. The vendor said it was expected model behavior. It was the same event - and no one was describing the same thing.

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