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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Strategy for AI-First Companies

The Invisible Wins Nobody Audits

Your team audits the AI's mistakes. Nobody questions its wins. And that's exactly where the drift begins.

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May 2026 3
Strategy for AI-First Companies

AI Defaults Are Unsigned Policy

Your company has an AI policy that never went through legal, the board, or compliance. It's active right now, making decisions in real time.

Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

AI Applied to Business

Output flow, no feedback channel

You built the flow for AI to deliver. But you never created a channel for the team to flag when it gets things wrong.

Papo de CAIO
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