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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The right agents, the invisible customer

The sales agent hit its target. The marketing agent delivered engagement. The finance agent protected the margin. And the customer walked away without a single alert going off.

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May 2026 6
Strategy for AI-First Companies

AI agents outside the org chart

There's a decision-maker in your company who doesn't appear on the org chart, has no title, and whose reporting line nobody ever defined.

Process Automation

Compounding Errors in the Multi-Agent Pipeline

Every agent was within threshold. The final output destroyed the entire analysis.

Strategy for AI-First Companies

A company with multiple ICPs across its agents

Your company probably doesn't have one ICP. It has four. And each department has already trained an agent with its own.

AI Agents

40% of companies already have AI agents running

40% of companies already have AI agents running. Only 10% have managed to truly scale them. The difference is almost never where people imagine it to be.

Marketing, Sales, and Growth with AI

14 hours a week became 40 minutes

14 hours a week became 40 minutes. No magic. Just a well-built AI agent.

Process Authority

56% Salary Increase

PwC projects a 56% salary increase for developers with AI skills. Most of them, however, are studying the least relevant part.

Papo de CAIO
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