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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Process Automation

Human-in-the-loop and the lost calibration

We designed the human review protocol for the cases AI can't handle. What we didn't account for is that those would be exactly the cases the team had lost the ability to handle.

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May 2026 6
Strategy for AI-First Companies

AI Onboarding Passes Down an Obsolete Culture

You changed your strategy. The AI training your employees doesn't know that.

AI Applied to Business

The AI-First Onboarding Paradox

Your company is training specialists in operating AI. It isn't training anyone capable of questioning it.

Process Automation

Epistemic Loss When Switching AI Vendors

Your AI vendor knows more about your operation than you do.

AI Applied to Business

The Invisible Side Effect of AI

1,200 customers at risk. 200 prioritized by the system. Eighteen months later, the team could no longer read the other 1,000 - and those were precisely the ones keeping the critical cases from surfacing.

Process Automation

Sunset Date: The Deliverable Nobody Schedules

The plan was two weeks of parallel operation. It's been six months.

Strategy for AI-First Companies

Green Uptime, Silent Adoption

Your AI system has 99.9% uptime. The team opens it three times a week.

Papo de CAIO
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