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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Process Automation

The Blackout Test as Governance

I proposed shutting down the agent for 24 hours. The company froze before the test even began.

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May 2026 2
Digital Products and Intelligent Systems

Your Product Has Been Talking for Months. The Question Is Whether Anyone at Your Company Is Listening.

Your product has been talking for months. The question is whether anyone at your company is listening.

AI in Marketing and Sales

You Have 40 Open Deals

You have 40 open deals. Do you know which one will go cold by Friday, or will you find out when the silence has already lasted a week?

Papo de CAIO —
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