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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI News

AI Security Gaps, Google's Biggest Interface Shift, and the Price of Coding Agents

This week's news cycle reveals a pattern worth paying attention to: the tools are maturing faster than the guardrails. From OpenAI locking down sensitive data to Meta's agent being used to steal accounts, and Google quietly rewriting how search works — here is what decision-makers should actually be tracking.

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June 2026 2
Strategy for AI-First Companies

Dependency is the product, not the risk

Your AI vendor's business model wasn't designed to solve your dependency. It was designed to deepen it.

Strategy for AI-First Companies

The Threshold That Became Strategic Policy

Your company has a strategic decision policy that no one approved. It lives in the configuration file of your AI model.

May 2026 11
AI Applied to Business

AI as a Mirror of the Past

You asked AI to map market opportunities. What it gave back was your own track record, with 94% statistical confidence.

AI-First Business Strategy

The CAIO's conflict of interest

76% of companies already have a CAIO. Most of them put the accelerator and the brake in the same hand.

Process Automation

The Dashboard Doesn't Measure What the Team Lost

AI got better at compensating for bad briefings. The team got worse at writing good ones. That trade-off doesn't show up on the dashboard.

Marketing, Sales, and Growth with AI

GEO Crystallizes Who You Used to Be

ChatGPT is recommending your company to your next client. The problem is it's recommending the version from two years ago.

Process Automation

A digital assembly line without quality control

You built the digital assembly line. You forgot to install quality control.

Strategy for AI-First Companies

A CAIO Without Real Jurisdiction

76% of companies already have a CAIO. Few are talking about the structural problem behind that number.

AI Applied to Business

The Override Button Nobody Presses

Your company has an override button for its AI. Nobody has pressed it in the last 7 months.

Strategy for AI-First Companies

AI ROI: The Incomplete Math

The CFO approved the project because it saved 200 hours. The 180 hours that same project created never even made it onto the slide.

AI Applied to Business

Decisions that were never made

Your company uses AI to execute what has already been decided. The one that will outperform you uses AI to find what never was.

Digital Products and Intelligent Systems

When Two Agents Disagree

4 AI agents running in parallel. Answer me this: who decides when two of them reach opposite conclusions?

AI Applied to Business

76% of companies already have a CAIO

76% of companies already have a CAIO. Is yours still in 'we're evaluating' mode?