Perfect Scoring, Different Market
18 months of solid scoring. High confidence. Conversion dropped 34% in one quarter.
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AI in practice
Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.
Strategy for AI-First Companies
The Invisible Cost of AI-Driven Efficiency
AI cut 40% of structural costs. What got cut along with it has no line on the P&L.
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May 2026 4
The Blackout Test as Governance
I proposed shutting down the agent for 24 hours. The company froze before the test even began.
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