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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Process Automation

What the AI Couldn't See

The AI identified three roles operating below capacity. We reallocated them. Five months later, the operation began to stall. And the data couldn't explain why.

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May 2026 3
Strategy for AI-First Companies

The Report Nobody in the Room Could Explain

The report landed on the board's desk. Nobody could explain how it had been made. And the meeting went on anyway.

AI Applied to Business

AI Governance: The Invisible 80%

Your AI governance policy probably covers about 20% of what your team actually uses.

AI Applied to Business

Every Time an Employee Leaves, the Company Loses the Mistakes They Learned Not to Repeat.

Every time an employee leaves, the company loses the mistakes they learned not to repeat.

Papo de CAIO
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