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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The Invisible Governance of Agent Tie-Breaking

When two agents conflict, something decides which one wins.

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May 2026 6
Process Automation

Human-in-the-loop and the lost calibration

We designed the human review protocol for the cases AI can't handle. What we didn't account for is that those would be exactly the cases the team had lost the ability to handle.

Strategy for AI-First Companies

Linear Governance Cancels Out the Gains from Agents

Your agents run in parallel. Your governance still works in a queue.

AI Applied to Business

The KPI That Approved Your AI Is Now Holding It Back

The metric that sold your AI project to the board is probably the same one keeping the AI from going further.

AI Applied to Business

The AI-First Onboarding Paradox

Your company is training specialists in operating AI. It isn't training anyone capable of questioning it.

Process Automation

The Manager Has Become a Context Architect

60% of any manager's time goes to coordination about the work, not to the work itself.

Digital Products and Intelligent Systems

Your Product Has Been Talking for Months. The Question Is Whether Anyone at Your Company Is Listening.

Your product has been talking for months. The question is whether anyone at your company is listening.

Papo de CAIO
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