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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

Strategy for AI-First Companies

You Picked the Vendor for Price. Now They Set the Limits.

Most companies choose their LLM provider based on cost per token. The problem shows up 18 months later, when switching models costs more than staying locked in.

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May 2026 1
Digital Products and Intelligent Systems

When Two Agents Disagree

4 AI agents running in parallel. Answer me this: who decides when two of them reach opposite conclusions?

Papo de CAIO
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