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AI in practice

Ideas, guides and behind-the-scenes on how companies are using artificial intelligence across sales, marketing, support and management — without the hype.

AI Agents

The exception the agent ignored was your best customer

AI agents follow patterns with precision. The problem is that your most valuable cases rarely fit any pattern — and the agent can't tell the difference.

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June 2026 1
Marketing, Sales, and Growth with AI

When the CRM Doesn't Capture the Contract

The CRM had 97 touchpoints logged over the past year. The client didn't renew anyway.

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