Podcast
Papo de CAIO is the podcast about applied AI for business — CAIO as in Chief AI Officer, the AI leader every company will want. Straight, no-hype conversations about using artificial intelligence in sales, marketing, customer service, operations and automation to drive real results. Practical examples, no futurology. With Caio Steffen, founder of Webiq.
Most companies bought AI the easy way: a premium license for everyone. Caio and Marina break down why that's become invisible waste on engineering teams, use Claude Code and Goose as opposite examples, and introduce a new discipline taking shape: AI FinOps. The question is no longer which AI is best — it's which AI is good enough for each task.
AI already writes better code than a lot of people. So what's left for us? Caio and Marina break down vibe coding, this wave of building software by just talking to AI, and show why creativity became the new superpower while security became the new baseline. With real examples of bugs nobody notices and a checklist of what to review before you put anything live.
Paid media is shifting from a fight between advertisers into a fight between AIs. Caio and Marina dig into how Google, Meta and ChatGPT became the middlemen of every buying decision, why the traffic manager tweaking 300 buttons is going obsolete, and why a brand's biggest edge will be looking trustworthy — not just to us, but to the algorithm.
Drawing from Harari's book Nexus, Caio and Marina dig into a quiet shift: for the first time, we've built a network that doesn't just distribute information — it interprets it and decides for us. With no fearmongering and no naive optimism, the conversation flips the classic AI question on its head and shows what it actually means for anyone running a business.
Google redesigned its search box for the first time in 25 years. Sounds like a cosmetic detail, but it's the tip of a much bigger shift: search has turned into an answer machine, and anyone living off organic traffic needs to rethink their strategy now. Caio and Marina break down what changed, why it matters, and what to actually do about it.
Caio takes us behind the scenes of building an internal CRM from scratch in two weeks, how much the company saved by dropping an expensive platform, and how he'd do it even faster today with AI. Marina asks the questions every founder would want answered before making that call.
Caio and Marina break down how to go from 'I use ChatGPT to write emails' to actually building an agent with Claude that handles repetitive tasks on its own. No fluffy theory: the right first project to pick, the mistakes that make everyone quit by week two, and the step-by-step to get an agent running this week.
Caio shows you hands-on how to start coding with Claude Code, even if you're not an experienced dev. Marina, the AI co-host, asks the questions every beginner would have and helps map out the shortcut from zero to your first project up and running.
Choose your field and the site will show AI examples made for your reality — pain points, use cases and the most suitable track.